A La Brava Producciones Revolucionarias, Inc., a non profit organization founded in 1994, and the Cine Sin Fin: the Annual East Los Angeles Chicana/o Film Festival are dedicated to the dual mission of fostering artistic achievement and cross cultural understanding.
A La Brava established Cine Sin Fin in the summer of 1995 by four brothers: Jaime Gutierrez, Ernesto Espinoza, Marcos Gutierrez and Eduardo Espinoza. Our vision for Cine Sin Fin (Cine) was to create a summer venue for Chicana/o and Raza independent filmmakers to showcase their film and video projects at a film festival in East Los Angeles.
Cine Sin Fin is a growing part of the cultural landscape in Los Angeles, California, the United States and Internationally. Our previous venues over the years included screenings at the LA Film Festival, Southeast Student Film Festival, and Reel Rasquache Film Festival as well as Cine Sin Fin screenings in San Jose, San Francisco, CA; Canada and Cuba. In years past, Cine Sin Fin expanded its venues to include Coachella, California; Albuquerque, New Mexico; and Fort Lauderdale, Florida.
Our mission for the Cine is to provide a venue for aspiring Chicana/o and Raza filmmakers to screen their films and videos. Moreover, it is to provide a catalyst for the establishment of a permanent venue to not only screen, but also develop, produce and promote our mission. We have promoted positive images of our community in film and video through the Cine. We have empowered those individuals and organizations whose films personify and humanize the Chicana/o and Raza experience to those who would otherwise not be familiar with it. As well, we want to inspire Chicana/o and Raza youth into looking at careers in the film, television and video industry.
An ongoing policy for the Cine is accessibility. Knowing that most filmmakers who submit their film projects function on a minimal budget, our policy has been to dismiss the submission fee. The continuing policy also keeps the entrance fee at an affordable price: with discounts available for students, youth, veterans, elderly, physically challenged and special group rates.
Every year, without fail, Cine Sin Fin has exhibited films and videos to a full house with an approximate 3,000 person audience. Cine has screened up to 30 to 50 films and videos depending on the submission pool for that year. Audiences consistently drew families, artists, producers, directors, youth and persons from all walks of life.
Throughout the years, Cine Sin Fin consistently played to a full house, having screened over 250 films and shown to an audience of over 25,000 people (in 2006). Some of the attendees from the past years included Paul Rodriguez, Moctezuma Esparza, Gregory Nava, Josephina Lopez, Joey Medina, Kid Frost and many others. Our opening and closing receptions function as the best networking place in town!
Cine Sin Fin began presenting awards for Best-In-Class categories such as the Anthony Quinn Award for Best Acting and the John Alonzo Award for Best Cinematography and the response continues to be exciting to Filmmakers, Producers, Directors, and others.
Each year, the festival conducts a panel discussion consisting of filmmakers, actresses/ors, directors, producers and activists. This Panel serves as a forum in which aspiring filmmakers can ask career-defining questions and have them discussed in detail among peers. Also, it serves as a networking opportunity and helps to inspire audience members in pursuing careers in the industry. At the 2nd Annual East LA Chicana/o Film Festival in 1996, our Panel included Moctezuma Esparza, producer at Esparza/Katz Productions acclaimed for Requiem 29, Mi Familia, and Selena (a yearly participant); Gregory Nava, director of El Norte, Mi Familia and Selena; among others panelists. It was a standing room audience that participated in a discussion of the then upcoming film Selena, starring Jennifer Lopez.
Cine Sin Fin/ChIFF acts both as a venue and networking experience. While the majority of our audience comes to watch the films; the students, filmmakers, actors, screenwriters and producers come to share their experiences and collaborate. Many success stories have come from this unique networking opportunity.